James Smith recently exposed creatine gummies (Ovrload, now PUSH) for promising more than they deliver, His investigation found popular brands contained significantly less, creatine than advertised, often undetectable amounts, making their health claims questionable at best and fraudulent at worst.

But why does this matter for mushroom gummies?

Here’s what Adapt believes we can learn from Smith’s critique:

Transparency is Non-Negotiable

Smith’s takedown revealed serious gaps in transparency - third-party tests contradicted brand claims, undermining consumer trust. For mushroom gummies, transparency means clearly showing test results for active compounds like beta-glucans or polysaccharides, directly on your website or packaging.

Accurate Dosing is Essential

One major issue Smith highlighted was inaccurate dosing. Consumers expected effective supplementation but received little more than overpriced sweets. Mushroom gummies must clearly state and consistently meet dosages that align with clinical research, ensuring customers experience the benefits promised.

Stability Matters (most important)

Gummies often undergo heating processes that degrade ingredients. Smith’s investigation revealed how heat could render ingredients ineffective. For mushroom gummies, it's crucial to ensure active compounds survive the manufacturing process intact, and that their potency remains stable over shelf life.

Quality Over Convenience

The appeal of gummies lies in convenience and taste, but Smith exposed how this often leads brands to compromise quality. Adapt believes in prioritising function and quality first - making supplements that deliver genuine benefits, not just sugary snacks disguised as health products.

Trust is Earned Through Proof

Finally, Smith’s exposé reminds brands that trust isn’t automatic. For mushroom gummies to succeed, claims must be substantiated with credible third-party lab results and clear, straightforward communication. Customers deserve honesty.

People will continue to fall for this. I do often think, why would someone take a gummy, with no idea what is inside, instead of taking pure powder, that's available much cheaper?

At Adapt, we’re committed to clear, trustworthy products. If gummies aren’t meeting the standard, then it’s time to adapt and choose better ways to deliver supplements effectively.