Our Mission

Pressure of Modern Day Life


In 2025, we are all bombarded by an endless stream of notifications, emails, and social media updates that fracture our attention and make it hard to feel mentally calm. The numbers speak volumes - stress, burnout and concentration issues are at all time highs. To cope, we find ourselves reaching for quick fixes as ways to adapt - coffees to focus, booze to relax - short-term crutches that only deepen the cycle. The result? Stress and a nagging feeling that we're not living up to our potential in work, relationships, and life.

Christian's Story

Working in the corporate world, Christian hit his breaking point. Exhausted and burnt out. A s*** work-life balance. Turning to caffeine and quick fixes to help push through. But over time, he was more stressed, fatigued and unable to stay focused.

During a stressful day, searching the supermarket for an healthy alternative and that’s when he realised: there were all-natural products that genuinely support our mind & body on the move, at home, anytime.